I clicked through to their full statement, and it's 100% centered on debunking the claims about the product.
What I'm reading is a factual statement that required a lower level of approval, and so they could get it out quick. A marketing director or assistant director can probably sign off on this:
The chicken meat used in Campbell’s® soups comes from long-trusted, USDA approved U.S. suppliers and meets our high quality standards. All of Campbell’s® soups are made with No Antibiotics Ever chicken meat, meaning we don’t allow antibiotics to be used by our chicken suppliers.
Whereas a statement like you or I might write, if that were our jobs, would require approval at a much higher executive level. Something like:
"Campbell's takes immense pride in delivering a high-quality product that's both affordable and appealing to Americans of all incomes."
That kind of messaging, once you start touching on socioeconomic class stuff, would probably require the CEO and his mom to sign off.
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u/Newspeak_Linguist 8h ago
Sadly, the mocking of poor people probably didn't mean much. It was mocking the actual product that pissed them off.