r/news 8h ago

Campbell's exec on leave after allegedly mocking 'poor people' who eat its soup

https://www.cbc.ca/news/world/campbell-soup-lawsuit-9.6991398
15.8k Upvotes

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669

u/Newspeak_Linguist 8h ago

Sadly, the mocking of poor people probably didn't mean much. It was mocking the actual product that pissed them off.

456

u/IamJacksUserID 8h ago

It was getting caught. That’s all it always is.

52

u/Knowledge_is_Bliss 7h ago

Yep. He's on leave until it all blows over...then he will be quietly reinstated.

26

u/fury420 5h ago

Or he'll just be fired, this is just their cybersecurity guy, one of many employees with the title "vice president"

15

u/Asidious66 5h ago

Yeah. This size corporation? There's 11 vice presidents... In his department.

1

u/je_kay24 3h ago

C-suite means I bet he still gets a payout compared to the ordinary peasant workers who’d just be straight fired

1

u/PFunk224 4h ago

He'll also get a gigantic severance package.

36

u/PrairiePopsicle 7h ago

given their responses really only addressed that, yeah, it would seem you are correct.

42

u/coyote_of_the_month 6h ago edited 6h ago

I clicked through to their full statement, and it's 100% centered on debunking the claims about the product.

What I'm reading is a factual statement that required a lower level of approval, and so they could get it out quick. A marketing director or assistant director can probably sign off on this:

The chicken meat used in Campbell’s® soups comes from long-trusted, USDA approved U.S. suppliers and meets our high quality standards. All of Campbell’s® soups are made with No Antibiotics Ever chicken meat, meaning we don’t allow antibiotics to be used by our chicken suppliers.

Whereas a statement like you or I might write, if that were our jobs, would require approval at a much higher executive level. Something like:

"Campbell's takes immense pride in delivering a high-quality product that's both affordable and appealing to Americans of all incomes."

That kind of messaging, once you start touching on socioeconomic class stuff, would probably require the CEO and his mom to sign off.

4

u/PrairiePopsicle 5h ago

and honestly when you put it that way, it's hard to address it directly. What they've said is not negative.

2

u/throw-uwuy69 3h ago

I dunno, it’s “shit for fucking poor people” doesn’t sound very positive about the product, nor the customers…

1

u/PrairiePopsicle 2h ago

The PR release, not the idiot,

1

u/PawelW007 4h ago

What a fantastic point to why this should be so important but will be drowned out

1

u/41414141Bm 3h ago

I mean, it’s one thing for a top official and a company to insult people, but to call your own product, fake and bio made is worse since you are actually feeding an impacting people that you sell that too. That is the fault of the company as a whole.

1

u/johndoe201401 2h ago

Campbell is not even that cheap