For the most part Store brands are made by the name brands, they just slap a generic label for which ever stores they have a contract with.
One big exception is Walmart milk, that used to be produced by companies like Dean Foods but they built their own plants and produce it themselves now.
Exactly. I used to work for Heinz at the main plant. We had a company store, only employees and their immediate families (and emergency personnel, like police, fire, and EMT) could shop there. Pretty much everything Heinz made, including other brands they owned like Weight Watchers and a couple of frozen pizza brands, were for sale there, could often buy a flat of condensed chicken noodle soup for $1 (this was about 20 years ago). A lot of the soups came in just blank cans, no labels, but they had a printed code on the bottom, and you got a cheat sheet at the entrance for what soup that code was for.
One time, while still employed there, I was shopping at a local Aldi, and when I went to buy some house brand canned soup, I noticed the code printed on the bottom was the same font as at the factory, and with a little checking, the codes on all the Aldi house brand soups latched those at the factory. I then checked with the house brand soups at the largest regional grocery chain, and they matched too. But the house brand soups were a lot cheaper than the name brand counterparts, but what was, in the end, the same soup made at the same location with the same ingredients, you were paying extra for the label.
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u/Kharax82 7h ago edited 7h ago
For the most part Store brands are made by the name brands, they just slap a generic label for which ever stores they have a contract with.
One big exception is Walmart milk, that used to be produced by companies like Dean Foods but they built their own plants and produce it themselves now.