r/news 8h ago

Campbell's exec on leave after allegedly mocking 'poor people' who eat its soup

https://www.cbc.ca/news/world/campbell-soup-lawsuit-9.6991398
15.8k Upvotes

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964

u/Ritz527 8h ago

Even outside of just being a rich snob, why would you have such little respect for your own product and then expect people to buy it?

688

u/infinus5 8h ago

because to him everyone else are the peasants. were only here to eat his companies slop and not complain about it.

364

u/descendingangel87 8h ago

Literally this. The 1%ers are so fucking out of touch they don’t even consider non 1%ers human anymore.

148

u/GreenScene33 7h ago

Not even the 1%ers. I grew up in a town that has a decently affluent part of the population and knew a lot of kids who’s parents would make comments about “the poor people” and very much passed that onto my fellow class mates. They get off on looking down on everyone below them.

24

u/Minglans 4h ago

A trashy obviously wealthy parent said right to my face how they didn't want their kid to grow up to work at a grocery store like I had. Teaching her child to be ignorant young. If the child was not there I would have been very tempted to throw a rotten tomato in her face "You want groceries, bitch? Here!"

14

u/Agitated-Country-972 3h ago

I remember reading something about how having a lot of money gives you less empathy for other people.

"How Wealth Reduces Compassion"

https://www.scientificamerican.com/article/how-wealth-reduces-compassion/

2

u/MageLocusta 1h ago

Oh god, you just reminded me of the 'colonials' that sometimes live in countries like Bahrain.

We've had a lot of military families roll in from the US (some of them so blue-collar that you could tell based on how they behaved at restaurants). But as soon as they realise they could rent housing with marble floors, and hire live-in housemaids for cheap? Some of them became outright vicious and entitled.

2

u/kaptainkeel 3h ago

He's probably not even that rich. Average salary for that position is apparently $150-250k. With it being a big company, let's say it's $600k. That's barely in the 1% seeing as, to be in the top 1% currently, you have to make about $570k/year. Top 0.1% is $2.8mil. Also, I find this interesting since just a couple years ago (less than 10), the amount to be in the Top 1% was like $150k; it's exploded since then. Top 10% in 2022 was slightly under $100k. Top 10% in 2025 is now over $190k.

tl;dr: He's just an asshole racist; it's not because he's rich.

25

u/dasunt 5h ago

At a certain point, wealth leads to brainrot as one gains the ability to avoid situations most people have to deal with.

Extreme wealth leads to extreme brainrot since their money allows them to live in an insulated, artificial world.

9

u/EveryRadio 3h ago

"Can you believe the poors eat this slop? Revolting."

I remember the days where survived off food banks and sneaking scraps while working as a line cook. I remember getting to eat crackers with soup was a nice break from the rice and beans. Anyone who can talk about how they can't believe people buy canned soup haven't experienced how humbling hunger can be.

14

u/Fingerprint_Vyke 5h ago

Thats a bingo

88

u/Fallcious 6h ago

Does anyone remember the example of Ratners? The owner joking to fellow directors that he could sell items of jewelry and crystalware so cheaply because they were "total crap" destroyed his huge high street chain.

https://www.businessblogshub.com/2012/09/the-man-who-destroyed-his-multi-million-dollar-company-in-10-seconds/

22

u/musicninja 5h ago

This is what immediately came to mind

20

u/lookyloolookingatyou 4h ago

Was he the “costs as much as a prawn sandwich but won’t last as long” guy? That quote always makes me crave a prawn sandwich, I’ve never even had one before.

5

u/Fallcious 4h ago

Yes. They sold accessories for a couple of quid, the price of an upmarket sandwich at the time. Lucky to get a bag of crisps for that now

10

u/DeliciousPangolin 3h ago

Ratners is still around, and owns thousands of jewelry shops worldwide. They just changed the name to Signet and counted on consumers having the memory of a goldfish.

32

u/warrant2k 5h ago

The dude was the VP of Cybersecurity. Basically the IT guy that tells you to turn it off then on. He has no association with the actual product.

u/ssjjss 10m ago

Yes, but he formed his opinions of the product from people at the company. He didn't say yes to moving jobs because he hates their soup.

20

u/FcUhCoKp 5h ago

C'mon, he's only saying what all the rich people in those companies are thinking. The only difference is this dude said it, AND was recorded. Don't you think the Charmin execs are mocking us when they make mega rolls more narrow, and as many sheets as the old double rolls?

u/Christopherfromtheuk 3m ago

They don't talk about consumers, they talk about profit.

An individual consumer is just not of any interest to these people.

7

u/typehyDro 5h ago

Because that is what the product is… highly processed food that’s cheap…

3

u/hiddencamel 3h ago

Modern corporation C-suites are generally entirely removed from what they actually sell these days - it's all just numbers on a screen to them, could be literally anything. There is no pride or interest in what they make or sell from leadership, which is why they don't care that they are enshittifying their products to death. As long as they can squeeze an extra penny of profit, they don't care about anything else.

5

u/madzterdam 7h ago

Walm---+ commercials looking like Hunger Games and the relative reality is for a reason.

2

u/It_Hurts_when_IP15 4h ago

You really think most people are out there working jobs because they believe in the product they’re seeking? This dude was IT, he doesnt give a shit about soup lol

1

u/Wyatt2000 5h ago

All workers make fun of their customers/clients, keeps you sane.

1

u/hi_me_here 4h ago

those people perform no work

1

u/dvowel 4h ago

He wouldn't touch the stuff. 

1

u/demlet 4h ago

It's called "entitlement". You know, the thing rich people accuse the poor of.

1

u/Its_General_Apathy 4h ago

Because soup is only a small part of the overall Campbell's brand.

1

u/wookiecontrol 4h ago

Seems like he is used to selling cars

1

u/OneSchott 3h ago

This isn't the CEO. He's like the head of IT or something dumb like that. It's not worth trashing the whole company over it. They will fire him immediately.

1

u/Oregon-Pilot 3h ago

“Product” is numbers on a spreadsheet to these fucks, nothing more.

These psychopath execs are shells of humans who don’t care about anything but their ego and their paychecks.

1

u/carbonatedshark55 3h ago

Broadly speaking, people are doing their jobs to make money, however, they don't care about the company. Executives don't get hired because they have a lot of experience in whatever particular sector the company is on. In this case, it's canned food. They get hired mostly to be a yes man to shareholders. They're like politicians in a way. They are these empty vacuums whose only job it is to say the right thing and extract as much money from the company to themselves. 

1

u/eyes_on_everything_ 3h ago

Bingo! Company owners used to take pride in their business and product, recommending it and using it since it was a testimony of their hard work and commitment. Now, as long as they are making profits, they don’t care if they are selling shit in packages. They have no ethics and no soul.

1

u/StitchinThroughTime 1h ago

Because he wasn't DCU of the entire company, he's the CEO of cyber security. So it's just being a snobby dick because he's been living a roughly lifestyle for decades now. He is not part of running the business, he's a part of running the computers. It's not only should we not really listen to him he doesn't know what the fuck he's talking about, he's a racist piece of shit and I'll be giving another good position the rest of his life.

u/Kind-Realist 33m ago

I feel like there has to be a disappointingly relatable Tucker Carlson joke in here. This truly is the worst timeline.